Courses
“Knowing the product only takes you so far. Having the confidence in yourself, what you are selling, and your ability to convey that will make the difference between a passion project and a profitable business.”
— Jordan Hire, Creative Director at Hire Communication
How To Sell A Sewing Machine!
Available Now!
WHAT YOU GET
Two weeks of video training
One week of managerial training dedicated to developing a new sales program
One week of company training to learn and implement their new sales process
Detailed sales scripts for your team
A guide to help you develop your own mission statement
An outline you can use to create a more effective sewing machine pricing guide
WHAT WE COVER
Employee hiring, motivation, compensation - empower your staff to sell anything in the store
Improving your customer satisfaction
How to properly apply product knowledge
When and what to actually demo
Finding opportunities to sell
Effective pricing models
Adding value vs. undercutting yourself
VIP customer support - the best strategies for your best customers
How to better approach customers
How to pitch the right machine to the right buyer
How to build impulse in a potential customer
How to close the sale
And much more!
Why is there such a severe lack of actual sales training for local sewing machine stores? Most of the sales training for local sewing shops is provided by sewing machine vendors and only covers how to demo their machines. But it takes more than just knowing how to use a sewing machine to effectively sell it. Hire Communications has put together a comprehensive and proven method to more effectively sell sewing, quilting, and embroidery machines in a local retail shop. Jared Hire applied his years of sales training and worked with his wife, Jordan, who has a decade of experience working in the sewing and quilting industry to develop this game-changing education. This video course will teach you universal sales techniques adapted specifically for this fun and niche industry.